Outdoor Family Fun with Plum App

Lifestyle and educational app for families. This app encourages families to get outside and try one of 150 simple activities while offering them a leveling up reward system.

A habit-changing, science app for the whole family! I led the design on this two-year research based project for PBSKIDS Plum Landing. 
Promo images for the app store. I lead art direction, supervising a small team of other designers. 
Initial ideas that were pitched to the Executive Producer. I initiated an ideation phase, exploring multiple solutions based on the original problem: many families are not going outside to explore nature. 
This project dealt with users different from our other projects. We mostly build for children, but this app is for parents, especially parents in urban areas. Because we were dealing with a new audience, I advocated for user research as we were building the initial prototype. I work were others on the team to create protocols (above), schedule users and interview them. 
As we tested and received  findings from an outside research group, we iterated our features. This flow shows many final elements as well as a couple features (notifications and customization) that we chose to drop. 

More Projects

First Days Story Project for American Experience
Can You Dig It - Endless Runner Bilby Game
Plum's Photo Hunt App
The Ruff Ruffman Show Website
Nature Changer
Ruff Ruffman: Humble Media Genius
Ruff Ruffman - Ready to Learn
Design Squad Redesign