As my first project as Comcast I was tasked with adding the ability to buy and rent movies and shows from the Xfinity Stream apps and website. I worked with one other designer, a product owner, and 4 engineering teams to successfully launch this product enhancement.
Adding a feature of this scale required us to think through many fringe cases, including dealing with user education, account protection, and pre-ordering.
Adding a feature of this size meant there was no aspect of the apps that we did not touch. We accounted for over 26 different user stories and comped and spec-ed over 30 different screens – all across iOS, Android, Web, and SmartTV.
The experience has been well-received by users and surpassed revenue estimates by 10x in the first month after launch.