Homepage. This project incorporates an old character into a new brand. We wanted the site to feel modern to appeal to a new, slightly old audience.
Responsive Site
Sitemap
Styleguide
Spec delivery for developer. The initial branding, palette, type choice and logo, was done by my art director. I created a web system from his initial work.
I played a lead role in designing the site architecture. Rather than bundling the content in traditional content bundles (video index, article index) we chose to organize the content by topic.
This site map reflects the first season of the site, as well as season 2 additions (in red).
Topic Patterns
I created a system of patterns based on the texting pattern that was created by my art director. The patterns were used on the video title cards and on the site topic indexes.
Quiz
Video Player